The Coca-Cola Company - The "name" of our today's hero is known to everyone.
The stories of successful organizations are very similar to the biographies of great people. The largest companies were also once “born” - founded, they also had “dad and mother” - founders and investors, they were also given a name at birth, and their life was filled with both ups and downs.
The Coca-Cola brand is the most popular on the planet, with 6.5 billion people familiar with it, which is equal to 94% of the world's population. Thanks to the world's largest distribution system, the legendary soda is consumed in more than 200 countries.
More than 146,000 employees work for the company worldwide. Now Coca-Cola is #1 supplier drinking water, carbonated and non-carbonated drinks, juices, nectars, and ready-to-drink teas and coffees.
In addition to being widely recognized, the Coca-Cola brand also leads in terms of financial performance. The company's net profit is calculated in billion dollars.
Coca-Cola shares are a tidbit, with major investment funds such as Berkshire Hathaway having a stake in the venture. In the rankings of the most valuable brands over the past decade, Coca-Cola has firmly occupied the 1st place, edging out corporations such as Microsoft, IBM, Google and Nokia.
The Coca-Cola Company has achieved such success thanks to the drink of the same name, which is its most famous product.
Do not rush to run away from monitors if you drink exclusively natural juices and look disapprovingly towards the "sweet water". As folk wisdom says, "there are no comrades for the taste and color." To be honest, I don't drink Coca-Cola myself. Not only does it not quench your thirst, because it is sweet and you want to drink from it even more, it is also harmful.
That's what I admire the most! How did you manage to create such a successful business that helped make the Coca-Cola brand the most recognizable. I also want to say that I even managed to work all day in this company. This is not a typo, I worked all day at this company, but I will talk about this next time ...
The world empire for the production of soda was organized not even in the past, but in the century before last - in 1892 in Atlanta.
The company, which started out selling a dozen bottles a day, now sells more than 1.5 billion drinks a day. If we divide all the produced Coca-Cola among the population of the Earth, then each of us will have 767 bottles!
So how did Coca-Cola achieve such impressive results?
The success of an enterprise depends on two main components - on the product being produced and its advertising. Let's take a closer look at these important components.
"Birthday" drink Coca-Cola celebrates May 8, 1886 when an American, the owner of a small pharmaceutical company, invented his recipe.
He did not limit the circle of consumers of the drink to his relatives, but went straight to the largest pharmacy in Atlanta, where he offered to sell his invention at 5 cents per serving.
Pemberton was convinced of the healing properties of cola, which helped to cope with nervous breakdowns, fatigue and stress. The “medicinal” means of “cola” were quite understandable, because the composition of the syrup included an extract of coca leaves, i.e. cocaine, the harm of which was proven only at the beginning of the 20th century.
Pemberton's entrepreneurial spirit was the beginning of the Coke's long journey. The drink was named after Pemberton's accountant.
He combined the names of the main ingredients of the drink, which, in addition to coca leaves, included the nuts of the kola tree. Mastering calligraphy Robinson also donated his logo to the drink.- beautiful curly letters on a red background.
One of the cola salesmen, Mr. Venable, once diluted Pemberton's syrup not with plain water, but with soda. The populace, saturated with carbonic acid, was very fond of the population.
Unfortunately, the creator of "cola" died 2 years after its invention, and did not have time to take advantage of the fruits of his success.
The recipe for Pemberton's syrup is bought by an aspiring entrepreneur (Asa Griggs Candler, born 1851 - 1929), an immigrant from Ireland, and thus the business is in very good hands. Mr. Candler was the model of an enterprising and energetic business man. In 1893, he registered the trademark "Coca-Cola" and founded the eponymous company "The Coca-Cola Company".
Under Candler's leadership, both the product and the way it was promoted were innovated. The businessman took up the improvement of the drink recipe to improve the taste and increase its shelf life.
By replacing fresh coca leaves with “squeezed” ones, cocaine is removed from the soda, the dangers of which have been discussed in scientific circles. In the press, cola was even called the cause of the aggressive behavior of African Americans from poor neighborhoods. A devastating article appeared in the then popular New York Tribune, which said that "Negroes" who had drunk Coca-Cola became insane and attacked "whites".
Now caffeine is used as a stimulant, and detailed recipe modern cola is no longer a big secret. True, some of the ingredients are impressive - the amount of sugar per glass of drink is 9 tablespoons!
Candler was one of the first entrepreneurs to understand the benefits of "trademark". To create a popular and easily recognizable product, the businessman used non-standard solutions.
Now they are the ABC of marketing, but then they belonged to the class of innovations.
For example, Candler supplied a batch of free cola to pharmacies in exchange for the addresses of visitors to the establishment, to whom he sent free coupons for the purchase of a drink by mail. People were happy to "pass a glass" for nothing and buy the supplement themselves.
I want to note that Coca-Cola owes much of its success to Prohibition, which was introduced in Atlanta in 1886. People then switched from alcohol to sweet soda. That is, if you intend to create a successful business, then you should take this aspect into service.
The product must be in demand. Coca-cola has become a good alternative to alcohol. By the way, look at the advertisements above, did you notice what the bet was made on?
In fact, at that time, Coca-cola was promoted not only as medicine, but also as an energy drink, which are so popular now. Coca-Cola refreshed, invigorated - that's what the advertising slogans of those years said.
The release of various souvenirs with the Cola emblem also increased the spread of the brand. In 1902, with a turnover of $120,000, Coca-Cola became the most famous drink in the USA.
The resourceful Irishman also organized the first-ever advertising campaign for cola. Her first motto was: “Drink Coca-Cola. Delicious and refreshing." Since those distant times, Coca-Cola has changed dozens of slogans, among which there are not only calls to quench your thirst (1922: “Thirst knows no season”, 1929: “Respite that refreshes”), but also patriotic (1906: “Great soft drink nation", 1937: "America's Favorite Moment", 1943: "Universal symbol of the American way of life") and even romantic ones (1932: "Light of the sun with the coolness of ice", 1949: "COCA" ... on the road that leads anywhere, 1986: "Red, White and You").
The slogans of "cola" played on the innermost strings of the soul of Americans, touching on a sense of pride in their nation.
Coca-Cola was advertised by the most famous and handsome actors, the most beloved and popular athletes. Now the Coca-Cola brand is so successful that it no longer needs celebrity advertising, whose fame is already much less than the fame of the brand itself. This reminds me of an anecdote:
“A representative of the Coca-Cola company is calling President Putin:
- Do you want to change the flag of Russia to red and white for 10 billion dollars, to match the color of Coca-Cola?
- It is difficult to answer right away, you have to think. He calls Medvedev back: - Dima, when does our contract with Aquafresh end? »
In 1989, Coca-Cola became the first foreign company to place its advertisement in Moscow on Pushkin Square.
It's no secret that a product that is in high demand falls victim to fakes. To combat the falsification of the drink, the company even involved the famous Pinkerton detective agency.
In addition to obvious fraud, the corporate identity of Coke was subjected to “harassment” - competitors borrowed its name, color, logo font. Such attempts to bask in the rays of someone else's glory were quickly and categorically suppressed - the court recognized the exclusive right of the company to the patented Coca-Cola brand.
In 1916 alone, a over 150 lawsuits against imitation brands, such as Fig Cola, Candy Cola, Cold Cola, etc. Relations with the main competitor Pepsi were not easy either. The battle of the “count” has known both litigation and peace agreements, some of the marketing moves in this “cold war” of sodas generally deserve a separate article.
A big role in the success of the company was played by the general availability of the drink, when it began to be produced in glass bottles. Before 1894 "Cola" was sold on tap, and Joseph Biedenharn, a businessman from Mississippi, became the first person to packed cola in glass containers.
He sent 12 bottles personally to Mr. Candler, but he took the innovation without enthusiasm. With a brilliant entrepreneurial streak, he somehow failed to see the big future of cola packaging. In 1899, two lawyers, Benjamin Thomas and Joseph Whitehead, bought the exclusive rights to bottle Coca-Cola from Candler for a nominal fee of $1.
In 1915, Benjamin Thomas turned to designer Earl Dean to came up with an original shape for a cola bottle. With the task set - to make glass containers recognizable "to the touch, in the dark and even in a broken form" - the creative did it "excellently".
The shape of the bottle with a low waist, reminiscent of a cocoa fruit, was introduced to the public in 1916 and brought another twist to the cola image. distinguishing feature. At an auction in California, a bottle of Dean, which is the prototype of the following models, was sold for $ 240,000!
1919 - new owner of Coca-cola
In 1919 The Coca-Cola Company changes its owner. This was preceded by the appointment in 1916 of Asa Candler to the post of mayor of Atlanta. With the transition to a new position, Candler had to remove himself from the powers of the general manager Coca company-Cola.
At that time, he was already a very rich man, and all this thanks to the timely investment in cola. By the way, did you know that Asa Candler bought the patent for Coca-Cola from Pemberton's widow for only $2,300(!). This subsequently brought him hundreds of millions of dollars.
Thanks to the sweet pop, Candler subsequently established the Central Bank and the Trust Company, became the owner of a large amount of real estate, was a famous philanthropist who gave millions of dollars to the Methodist Church, and also bought and donated a large piece of land for the relocation of Emory University from Oxford to Atlanta.
Subsequently, he showed his brilliant entrepreneurial talent as mayor of Atlanta. He passed on most of The Coca-Cola Company to his children, who subsequently sold them. for 25 million dollars a group of bankers led by Ernest Woodruff who handed over the reins of the company four years later to his 33-year-old son Robert.
With the advent of Woodruff at the head of the company, Coca-Cola's entry into foreign markets is associated. So there are factories for the production of cola in France, Cuba, Puerto Rico, the Philippines and Guam
Soda has firmly entered the life of Americans and has become "her boyfriend" at the celebration of various events, while playing sports, and even on the battlefield.
During World War II, the company's president since 1923, set a goal for employees that "everyone in uniform could buy 5 cent bottle of cola wherever he is, and no matter what it will cost us.”
By the way, before the start of World War II, Coca-Cola was sold in 44 countries around the world. It is Woodruff for 60 years of his reign had the greatest impact on the development of the company and, in particular, on the expansion of the drink around the world.
Could Robert Woodruff then have imagined that in the 21st century the company's products would be produced in more than 200 countries of the world?!
Under the leadership of this marketing genius, the first cola vending machines were launched, a standard six-bottle package was developed, the assortment was replenished with Sprite and Diet Coke, and plastic bottles of Coca-Cola appeared.
With Woodruff, Coca-Cola began its partnership with the Olympic movement, in 1928 sponsoring the IX Olympic Games in Amsterdam. Since then, Coca-Cola has been going hand in hand and even running with sports - since 1992, the company has been among the organizers and sponsors of the Olympic torch relay.
Now Coca-Cola Company cooperates with more than 190 national Olympic committees and acts as an official partner of FIFA, NBA and sponsor of the World Cup.
In 1931 another turning point in the history of the company took place. Santa Claus is painted by artist Haddon Sundblom for a Coca-Cola ad campaign.
The image of a good-natured old man dressed in a red-and-white suit he invented was so successful that now the residents of the United States imagine Santa in this way.
But before Sundblom, the main character of American new year holidays portrayed in any way, even as an elf, and dressed in costumes of various colors.
Now Santa Claus is “one color in winter and summer”, and his bright “Coca-Cola” coloring in itself serves as a good advertisement for the drink.
But the history of Coca-Cola does not resemble a Christmas fairy tale in everything. The Internet is full of "horror stories" that describe alternative methods of using the drink - removing rust, cleaning car windows, etc.
The height of the mistreatment of soda is the claim that American cops use it to wash away blood at crime scenes. Is this really how the representatives of the law understand the advertising slogan of 1993 “ always Coca Cola»?)
In program releases "Mythbusters" on the Discovery Channel many of these legends have been tried and dispelled. The efficiency of cleaning with a drink is higher than cleaning plain water, but much lower than that of special tools.
No specific negative effect of cola on the human body has been officially established. So “to drink or not to drink” is a personal matter for every adult. I emphasize, an adult, because. children themselves cannot refuse the temptation, therefore the duty of parents is to monitor their health.
The marketing management of the company says that its strategy does not focus on the children's audience. That's how it is, but in the world's only Coca-Cola Museum in Atlanta, admission for schoolchildren is free and they are brought on excursions by whole buses. So the next lovers of sweet soda are growing up.
The continuity of generations is obvious - just think about it, Coca-Cola, which has already managed to fly into space and win the love of the NEXT generation, was still drunk by the great-great-grandmothers and great-great-grandfathers of our contemporaries.
Coca-Cola is tough!
In 1955, Coca-Cola tries to dress in new clothes for himself. The drink began to be poured into aluminum cans, which were originally invented during the war for the convenience of soldiers.
The late 50s and early 60s are characterized by the expansion of The Coca-Cola Company's product range. In 1958 Fanta appears, and in 1961 Sprite.
Currently, the world empire produces more than 200 types of drinks, of which Coca-Cola, Fanta and Sprite owns 80% of total sales. By the way, this fact once again confirms the effectiveness of the Parreto principle, according to which 20% of the products presented on the shelves make 80% of the turnover in retail outlets.
Or in another way they say that 80% of all goods are needed only in order for the main 20% to sell well.
In the 70-80s of the last century, the company continued to increase its presence in the world. New factories were built, new quality standards were introduced, distribution channels were improved, new advertising and marketing "chips" were developed, which immediately affected the company's performance.
So, in 1988, according to a survey conducted by various independent agencies, Coca-Cola became the most famous and preferred brand in the whole world. By the way, the company firmly held this title from 2000 to 2012.
Rapid growth in the 90s…
The nineties of the XX century were very successful for the company. So, by 1997, the company's sales had increased so much that the volume of sales of drinks for the twelve months of the ninety-seventh year was commensurate with the sales of all the company's drinks over the past 75 years (!). Just think about these crazy numbers!
Innovative 2000s…
The 2000s are characterized as innovative for the company. Coca-cola introduces new production standards. So, for example, the legendary curly bottle of cola is changing. No, it has not changed visually, production technologies have changed, thanks to which it was possible to increase the strength of the bottle by 40%, and reduce the weight by 20%.
The company also begins the fight against waste recycling and improving the environmental situation in the world. In 2007, the company introduces production equipment with which used PET bottles can be used to create new packaging.
And in 2009, The Coca-Cola Company receives a special award for the invention of a new packaging that is 100% recyclable and also consists of a third of herbal ingredients.
From 2008 to the present, the company is headed by Mukhtar Kent. This Turkish-American started his career at Coca-Cola from the bottom. He has worked for companies all over the world.
So in 1985 he headed the department of Coca-cola in Turkey and Central Asia. Later he was appointed vice president of Coca-Cola International, which is responsible for 23 countries around the world. In 1995, Mukhtar Kent headed Coca-Cola Europe. where he managed to increase the turnover by 50%.
What makes The Coca-Cola Company so successful?
According to the company itself, they use the world's largest beverage distribution system. Throw in billions in advertising budgets and smart marketing, and you have a recipe for success.
Year after year, grain by grain, the company was engaged in building competent sales. I am somewhat familiar with how Coca-Cola works. I was able to study her sales system from the inside. True, it was a very short moment, which I will talk about in one of the following issues, but it was enough for me to appreciate the genius of the “salesmen” of this company.
- Firstly, the company has built factories for the production of its drinks in all major countries and cities.
- Secondly, has well-defined logistics, which allows delivering its products daily to all outlets where the company's drinks are sold.
- Third, the company has entangled with its sales representatives all cities and regions not only in Russia, but throughout the world. Thanks to this, the company's refrigerators are not only in large shopping centers and megamarkets, but also in yard shops and stalls. What do these refrigerators cost in the most advantageous places, which most attract the attention of buyers and, accordingly, make the greatest sales.
- Fourth, aggressive advertising that affects our consciousness from all possible media around the clock!
The mission of the company in the 3rd millennium is not only to refresh the world, body, mind and spirit, but also to bring meaning to everything it does.
The Coca-Cola Company is improving water use, replacing refrigeration equipment with environmentally friendly ones, and investing millions of dollars to build plastic bottle recycling plants.
The company is focused on development, and this mission is shared by the many thousands of staff of its like-minded people. It's the individuals who are driven and talented that make history, and the Coca-Cola Company is fortunate to fall into the hands of those individuals who have made it so successful.
Raising the topic of the most common drinks today, one should recall the history of the appearance of Coca-Cola. Today, many interesting facts are known regarding this drink consumed by many.
- The history of the emergence of Coca-Cola on the Russian market begins with an advertisement placed by the company on Pushkinskaya Square in Moscow. It was the first foreign advertising campaign among Russian residents, held in 1989.
- Coca-Cola is an excellent rust remover. This happens due to high content in a drink of phosphoric acid. Removes "Coca-Cola" also plaque in the sink, bathtub and toilet, scale in the kettle. It also wash off blood stains, so the police in America always have several gallons of Coca-Cola on hand to use them during an accident - to wash the asphalt.
- Coca-Cola was produced so much that if this volume is bottled and distributed at a time, then every inhabitant of the earth will receive 767 bottles! And the pool filled with the total amount of Coca-Cola produced will be 33 km X 15 km in size, provided that the depth of the reservoir reaches 180 centimeters! At the same time, 512 million people could swim in such a virtual pool.
- For the first time in 1904, the company released a Coca-Cola billboard, hanging it in Cartsville, Georgia. It hangs to this day in the same place.
- Experts believe that the value of the brand "Coca-Cola" - one of the most successful in the world - today is equal to Coca-Cola seventy billion dollars.
If you look at the very beginning of the history of the emergence of the Coca-Cola company, you can be amazed at the following fact: in the first year of the appearance of a carbonated drink, now known to almost everyone, its release was unprofitable for its producers and creators. The revenue for the entire first year was about 50 dollars, and after all, 70 were invested!
The birth of syrup - the progenitor of the drink "Coca-Cola"
The very birth of Coca-Cola, its history. The recipe for this drink was compiled in 1886 by amateur chemist John Stith Pemberton, who owned a pharmaceutical company. One day, John made syrup and treated it to his friend, accountant Frank Robinson. No one then could have thought that this everyday episode would serve as the beginning of the creation of the most advanced Coca-Cola company.
Having written down the recipe for the syrup on Frank's advice, John took it to the largest pharmacy, Jacobs' Pharmacy. The first servings of syrup were sold at a price of 5 cents per 200 grams. It consisted of 3 parts of coca leaves and one part of tropical kola nuts. The patent for this invention claimed that it was "a cure for any disorder nervous system". John Stith himself claimed that the syrup helps to wean oneself from addiction to morphine and can heal impotence.
The emergence of a famous brand
An interesting name, consisting of the names of the ingredients of the syrup, written with a hyphen, came up with the same accountant Frank Robinson, who was the first taster of the “nerve drug”. He also wrote the words "Coca-Cola" in his own calligraphic handwriting - this is how the history of the famous Coca-Cola brand, which is still the logo of the drink, began.
Later, the logo of the now well-known brand was patented by the US Bureau. Bright red curly letters on a white background were the main details of the brand. Later, the logo was modified: a huge red-brown drop appeared behind white letters.
But the employees of the Coca-Cola company strictly followed and are now making sure that no one from the outside "encroached" even on the elements of the brand's corporate identity. Lawsuits arose over the most seemingly insignificant trifles: the use of a similar font, the use of red for a different logo, the color of the drink, the smell.
Needless to say, the Coca-Cola Company had no losses? Competitors were destroyed by it easily and with pleasure, the prestige of the Coca-Cola brand was steadily increasing.
The appearance of a carbonated drink from the syrup "from the nerves"
But the current glory appeared in Coca-Cola much later. And at the very beginning, in 1886, the syrup was modestly sold in pharmacies, without much success. And who would have thought that the history of the creation of the current carbonated drink will begin with light hand pharmacy pharmacist Willie Venable, who was too lazy to go for tap water. Instead of plain water a lazy salesman suggested that a hungover customer add soda to the syrup. The resulting "pop" led the man to complete delight!
Since then, Coca-Cola has been sold only in combination with soda. However, it was impossible to call this enterprise profitable at that time: in a year, the sale of Coca-Cola brought businessmen a loss of $ 20,000 ...
The creator of the drink surrenders the rights to it
In the same 1886, a dry law is introduced in Atlanta, which is an undoubted positive moment for Coca-Cola. However, Pemberton's health was deteriorating by that time, and his financial situation was greatly shaken. And he decides to sell the treasured recipe and equipment. Moreover, the same lazy salesman who made the discovery of a “pop” based on Coca-Cola syrup receives two-thirds of the beverage company.
For his invention, Pemberton received only 2 thousand dollars and died a beggar in 1888 in mid-August. His grave is in the cemetery for the poor. And only in 1958, a stone tombstone appeared on the grave of the founder of the Coca-Cola company.
First steps to success
The history of the development of the Coca-Cola company begins its chronicle with the appearance in Atlanta of the poorest Irish immigrant Az Kender. Having managed to turn his dollar in a compartment with 75 cents into a small capital in a short time, he buys the recipe for “coca-cola” from the widow of John Steet for 2.3 thousand dollars.
The story goes on to say that in 1893 it was Asa Candler who registered The Coca-Cola Company in Georgia. The initial authorized capital of the company was one hundred thousand dollars. He also registered the trademark "Coca-Cola", which has been used since 1886. In the same 1893, the shareholders of The Coca-Cola Company received their first, albeit small, dividends.
First steps in advertising
With the advent of a new director, the history of the development of the company for the production and sale of Coca-Cola begins its new round of ascent. Together with Frank Robinson, Asa Kendler is developing a new drink recipe that mercilessly removes cocaine from the ingredients, but improves the taste and extends the shelf life. Moreover, the invigorating effect on the body of the drink is preserved, which is a huge plus for Coca-Cola.
Asa Kendler proves to be an excellent marketer. He calculates his advertising moves surprisingly accurately:
- free distribution of "Coca-Cola" in pharmacies in exchange for the addresses and names of regular customers;
- mailing to the received addresses of coupons for the free purchase of one glass of drink;
- sale of calendars, watches and souvenirs with the Coca-Cola logo.
Today, all these tricks are known to every advertising agency. But in those years for "coca-cola" it was a turning point in the history of the company's production and sale of non-alcoholic invigorating drink.
Everything is important in business, even the shape of the drink container
1916 in the history of the development of the Coca-Cola company, another important event took place - the appearance of a unique bottle "with a waist". Now the brand has become recognizable not only thanks to the original logo, but also due to its creative capacity. After all, the shape of the bottle was so reminiscent of a women's year-round skirt, super fashionable at that time, with a narrow waist and a smoothly expanding bottom.
The image of the Coca-Cola company is growing even higher after such a publicity stunt, when the bottle is "handed over" to everyone's favorite Santa Claus. The history of the development of the Coca-Cola company is enriched with another interesting fact and takes a step up the ladder of the ranking of sales of consumer products.
A Brief History of Coca-Cola in Dates
1931 - Santa Claus, commissioned by the Coca-Cola company, receives his current appearance, which was “given to him” by the American artist Haddon Sundblom: the face of the artist himself and a red robe with a white trim.
1939 - the beginning of the cold war with PepsiCo in connection with the use of the latter in its name the word "cola", which "Coca-Cola" considered part of its trademark. Despite the peace agreement, the companies continue the quiet but relentless battle for supremacy.
1958 - the debut of "Fanta", which is the brainchild of the Coca-Cola company.
1961 - the birth of another drink, known today to everyone under the name "Sprite".
1960 - the appearance of drinks from the Coca-Cola company in cans.
1977 - the appearance of drinks in plastic bottles with a capacity of 2 liters.
Coca-Cola (English) coca-cola)- one of the world's most popular non-alcoholic carbonated drinks produced by The Coca-Cola Company.
This beloved drink by many people has been the leader in the popularity rating for over 100 years, and is sold in more than 200 countries around the world., but let's first look at how it all began ...
History of Coca-Cola
The Coca-Cola drink was invented by American pharmacist John Stith Pemberton (formerly an officer in the American Confederate Army) on May 8, 1886 in the USA (Atlanta, Georgia) as a medicinal syrup. However, there is a story that the inventor of the recipe for the most popular drink in the world is a farmer who sold his recipe to John Stith for $250.
Having prepared the first Coca-Cola (caramel-colored syrup), John Stith Pemberton took it to the largest Jacobs pharmacy. Remedy nervous disorders Coca-Cola was sold in pharmacies for 200 ml and cost 5 cents. Only after a while, pharmacy sellers began to mix syrup with sparkling water, after which Coca-Cola began to be carbonated and sold in vending machines.
Real Coca-Cola contained kola nuts and coca leaves, which contain the narcotic substance cocaine. At that time, cocaine was used in drinks instead of alcohol for the enjoyment of the drink. But, starting in 1903, cocaine was banned and the cola recipe was revised.
Together with Coca-Cola, independent trademarks Pepsi-Cola (Pepsi-Cola, USA) and Afri-Cola (Afri-Cola, Germany) arose. Many other brands also appeared, but unlike Pepsi, they had to be closed after lawsuits. Here are some of them: Fig Cola, Candy Cola, Cold Cola, Cay-Ola and Koca Nola. I somehow remembered the fakes of Adidas sneakers in the 90s, which could be purchased at the Troyeshchyna market: Abibas, Adiads, and some of them even had 4 stripes 😀 .
The ingredients of today's hottest drink are a trade secret, complete recipe, written by Pemberton's hand, is stored in a special safe, and only 2 people from the top management of the company have access to it and can open the safe only in the presence of each other. For the disclosure of components, employees are criminally liable. We only have access to a common set of components.
Classic Coke Ingredients:
- potassium;
- calcium;
- sodium;
- phosphorus;
- magnesium;
- orthophosphate acid (E338);
- caffeine;
- carbon dioxide (E290);
- sugar;
- dye;
- fragrances.
Coca-cola calories
The calorie content of classic Coca-Cola is 42 kcal per 100 g.
A glass of Coca-Cola can improve the condition of our body, but systematic use leads to disastrous consequences.
Harm of Coca-Cola with its constant use:
- increase blood pressure and stress on the heart muscle due to high level caffeine, so if you have hypertension, then you should refrain from Coca-Cola;
- dangerous for tooth enamel, due to the high content of acids (10 times higher than that of fruit juice);
- contributes to the destruction of the walls of the stomach, which can develop into gastritis, and then into an ulcer, also due to the high content of acids, therefore, if you have any gastrointestinal diseases, then you should refrain from drinking any carbonated drinks;
- contributes to the leaching of calcium from the bones due to phosphoric acid in the composition;
- increases the load on the liver due to the high sugar content, as a result, a huge amount of insulin is released into the blood.
Often on a Coca-Cola bottle they indicate that it does not contain sugar, and this is true, but instead of sugar, various sweeteners are added there, which are also harmful. They often cause increased heart rate, fatigue, migraines, and sometimes even depression.
Coca-Cola is contraindicated:
- small children;
- with hypertension;
- with any diseases of the gastrointestinal tract;
- in the presence of excess weight;
- with diabetes.
In addition to harm, Coca-Cola also has a number, but that's another story 🙂.
Let's figure out how harmful Coca-Cola is.
Everyone knows that drinking is harmful to human health. This is largely due to the fact that this product contains chemical elements that can cause a number of disorders in the body, including serious and irreversible ones.
Russian scientists and physicians have been studying the chemical composition of this drink for a long time, and based on the results of their research, they came to the unequivocal conclusion that it is harmful. True, Coca-Cola advertising does not report this.
It became known that some components of the product with prolonged exposure to the body cause numerous violations of the sexual sphere, including impotence and infertility. This effect has a nut - cola, on the basis of which this drink is made. This nut used to grow only in America, and it was regularly given to Indian warriors to calm the sexual desire that interferes with military service.
The manufacturers of this carbonated drink keep its recipe and ingredient list in the strictest confidence. However, scientists who conducted tests and studies of the properties of the drink, established the main amount of substances contained in it. So what's wrong with Coca-Cola?
Chemical composition
This drink has been very popular all over the world for over a century. It was invented in 1886, and at that time it contained coca leaves containing cocaine, which later became a banned substance because it destroyed the cells of the body and was highly addictive.
Today, lemon essence, vanillin and clove oil are added to Coca-Cola. The main components of the drink are: water, caffeine and sugar in very large quantities. Coca-Cola uses carbon dioxide as a preservative. It is this substance, as has been proven in research tests, that has a teratogenic effect on the human body, which reduces reproductive abilities. In addition, Coca-Cola contains E950, a dangerous carcinogen, which includes methyl alcohol. This substance disrupts the functioning of the heart and blood vessels, and also contains aspartic acid, which has an undesirable effect on the central nervous system.
In addition, it contains aspartame (E951), which is a substitute for sucrose. Aspartame is an extremely dangerous compound that, when heated to 25 degrees, decomposes into formaldehydes, phenylalanine and methanol. These substances are deadly for humans. Why Coca-Cola is harmful is interesting to many.
Negative effect on the body
Its use in large quantities has a negative effect on the level of blood pressure, increasing it. This drink is strictly contraindicated in case of hypertension and other diseases of the heart and blood vessels, because the substances contained in the drink weaken the heart muscle.
People who have diseases associated with a decrease in blood clotting are also not recommended to drink Coca-Cola, since some of its components thin the blood, which causes bleeding and slow wound healing.
Regular use of Coca-Cola increases the risk of developing heart defects by 90%, including in the fetus of a pregnant woman.
Influence on the musculoskeletal system
In addition, animal studies have shown that Coca-Cola promotes the leaching of calcium from the body, which is fraught with the development of diseases such as osteoporosis, brittle bones, dental problems, etc. This effect of this drink appears due to the fact that that it contains phosphoric acid. Therefore, the drink should be excluded from the diet of children and the elderly.
This is confirmed by numerous experiments with Coca-Cola.
There is also a special kind of drink that supposedly contains no sugar, making it low in calories. This advertising move has won the attention of consumers, but this type of drink is even more dangerous. It really does not contain sugar, but instead of it, a large number of dangerous sweeteners are put in the drink.
Also, Coca-Cola contains some substances that cause depression, migraines, increased fatigue, tachycardia, etc. Preservatives that are present in large quantities in it disrupt metabolic processes, which causes nervous breakdowns, obesity and depresses mental activity.
Experts are still arguing about whether Coca-Cola is harmful or beneficial.
Effect on the digestive system
The drink increases the acidity of the stomach. It is forbidden to use it for people suffering from peptic ulcer of the duodenum, stomach, as well as gastritis. This product destroys a number of digestive enzymes, which complicates the activity digestive system leading to a host of serious violations. The systematic intake of this carbonated drink causes inflammation of the pancreas, biliary tract, which contributes to the formation of gallbladder calculi.
What else is dangerous chemical composition of "Coca-Cola"?
Oncological diseases
The specific color of the drink is due to the presence of the substance E150 in it. This hazardous component contains 4-methylimidazole, which releases free radicals, which provokes the active reproduction of atypical cells in human body. In addition, the product contains the so-called "cyclamate" - a substance banned in many European countries. Cyclamate is the strongest carcinogen that destroys healthy cells.
Coca-Cola is addictive. This is due to the content in it of substances that increase the sweetness of sugar tenfold (acesulfame potassium), and cause strong dependence (aspartic acid).
What else is fraught with Negative influence"Coca-Cola" on the body?
Obesity
Today, obesity has become one of the main problems of mankind. Improper lifestyle and nutrition provoke the development of obesity, which becomes more and more difficult to fight every year. Coca-Cola contains a huge amount of sugar (115 grams per 1 liter). Almost 40 grams of sugar are dissolved in a glass of this drink, which is daily rate use of this substance by an adult. But the main problem is that after one glass a person wants more, because a sweet drink only increases thirst.
coca cola is a non-alcoholic carbonated drink that has been produced by The Coca-Cola Company since May 8, 1886. This is 2006-2010. (73.752 billion dollars). The history of the Coca Cola company originates in Atlanta (USA). It was created by a former officer of the American Confederate Army, pharmacist John Stith Pemberton. The name of the legendary drink was invented by his accountant Frank Robinson, who calligraphically depicted the inscription Coca-Cola and the logo still looks like this.
It was like this: three parts coca leaves to one part tropical kola nuts. It was patented as a cure for nervous disorders. For the first time, it could be bought from the vending machine of Jacob's largest city pharmacy in Atlanta. In addition, the creator of Coca-Cola claimed that it could cure impotence.
At first, only 9 people bought a new product per day. And for the first year of sales managed to earn only $ 50. And the production of this drink took $ 70, that is, the business was unprofitable. But over time, the popularity of Coca-Cola along with the profits increased. In 1888, John Stith Pemberton sold the rights to release his drink. And already in 1892, businessman Asa Griggs Candler, who bought them for $ 2,300, founded The Coca-Cola Company, which is still afloat.
History of the Coca-Cola Company
How did Coca Cola develop?
In 1902, with a turnover of 120 thousand, Coca-Cola managed to become the most popular drink in America. But in the late 1890s, society opposed cocaine, and in 1903 the New York Tribune published a scandalous article that Coca-Cola, which bandits had drunk on, was to blame for the attacks of blacks from the slums on white people. That is why, later in production, fresh coca leaves had to be replaced with “squeezed” ones that do not contain cocaine.
Facts about the Coca Cola Company
Over the years, the demand for Coca-Cola has grown at an unrealistic rate. Already 50 years after its first debut, this drink managed to become almost a national symbol of the United States.
It is worth noting that since 1894 Coca-Cola has been sold in bottles, and since 1955 in cans.
- 1915 - Designer Earl R. Dean (Terre Haute, Indiana) creates a new 6.5 oz bottle design. He borrowed its shape from the cocoa fruit, and in order for it to stand better, an extension was made at the bottom. In subsequent years, about six billion such bottles were produced in total.
- 1916 - 153 lawsuits filed against plagiarized brands (Candy Cola, Fig Cola, Cold Cola, Koca Nola, Cay-Ola).
- 1955 – 10, 12 and 26 oz. bottles were released.
- 1982 - Diet Coke appeared.
- 1988 - Coca-Cola entered the USSR market.
A little later, under pressure from competitors who produced their drinks without sugar and caffeine, Coca-Cola had to diversify its range.
Appeared on store shelves
How coca cola is made
- New Coke,
- "Classic Coke"
- Cherry Coke,
- Caffeine-Free New Coke,
- "Caffeine Free Tab",
- tab,
- Caffeine-Free Diet Coke.
By the way, the most important competitor of Coca-Cola to this day is another successful Pepsi-Cola company.
2007 - Coca-Cola introduces its new 0.33 liter glass bottle. It has become wider by 0.1 mm and shorter by 13 mm. Its weight was only 210 grams, which is 20% less than its predecessor. Such changes have significantly reduced the use of glass in production.
Coke recipe
The exact formula of Coca-Cola natural spices is not known to ordinary consumers, as it is a trade secret. The original copy of the formula is stored in the main vault of the SunTrust Bank in Atlanta. There is a myth that the formula only applies to two executives, each of whom only has access to half of the formula. But these are all just rumors, in fact, the recipe is known not only to higher management, but also to people who were directly involved in the preparation of the drink.
In 2009, the Turkish authorities and the St. Nicholas Foundation organized legal proceedings due to the fact that the food additives there is a dye carmine - this is an extract from female insects. This caused a scandal, since certain religions (Judaism, Islam) forbid eating insects. But a little later, on the official website of Coca-Cola, information appeared that denied the inclusion of carmine in the composition of the drink.
Health effects of coca cola
The negative impact of Coca-Cola on the body has not been officially established. It is only not recommended to use it for diseases of the gastrointestinal tract, acute and chronic gastritis, gastric and duodenal ulcers, pancreatic diseases, disorders of the biliary tract and other pathological processes. Patients with diabetes should avoid Coca-Cola, which contains sugar. In addition, an excess of phosphoric acid in the body, which Coca-Cola contains, sometimes causes calcium deficiency and urolithiasis.
How much does coca cola cost
Today in Russia the price for one bottle of 0.33 fluctuates around 20 rubles.
I bet you didn't know
- 1. Coca-Cola perfectly removes rust, removes scale in the kettle, plaque in the toilet bowl.
- 2. If you drop a Mentos dragee into a bottle of low-calorie Coca-Cola, it will explode like a fountain.
- 3. Coca-Cola is the longest running sponsor of the Olympic Games (since 1928).
- 4. In 1931, by order of the Coca-Cola company, the Swedish artist Haddon Sundblom painted Santa Claus not as a cheerful old elf, but as a cheerful old man with a thick, gray beard and ruddy cheeks. Since then, this Santa has become a popular and beloved symbol of the Christmas and New Year holidays.
- 5. The pH of Coca-Cola is 2.8.
- — In 1989, Coca-Cola became the first foreign company to advertise its trademark in Moscow (on Pushkinskaya Square).
- - A huge sign is placed above the World of Coca-Cola pavilion in Atlanta, which consists of 1407 ordinary and 1906 linear neon bulbs. Its height is 9 m, width - 8 and weight - 12.5 tons.
- - Back in 1904, the first outdoor billboard for Coca-Cola was painted. It still has its seat in Cartersville, Georgia.
Video: Monsters Inc - Coca-Cola
