If you decide to open a cafe, then, in addition to choosing an excellent coffee machine, interior style and original recipes desserts and drinks, the choice of name remains an important step. You need to choose a name that can interest even a casual passerby so much that he wants to visit your establishment.
As a rule, a cafe is a place where there is a cozy atmosphere, where people like to meet for a cup of coffee or lunch. This feature must be taken into account when choosing a name: play on the word “coffee” itself, as a drink or coffee shop, as an establishment. Come up with an original name that will convey the mood and atmosphere.
Basic rules to consider when choosing beautiful name for a cafe: it should be short and memorable, evoke positive emotions, be associated with the type of your activity, and also work for a specific audience (for example, it could be a children's cafe, lounge, roadside, cafe-shop, etc.).
Do you have several interesting options names in your head? To avoid repetition or to pick up more ideas, look at the names of existing establishments in your industry. Think it over carefully and choose the best option.
Examples of cafe names and logos
Keywords in this industry:
coffee, latte, espresso, cup, tea, caffeine, grains, barista, breakfast, lunch, desserts, drinks, aroma, comfort, friendly, family, original, creative, house.
How to create a logo for a cafe?
Make your establishment more attractive and recognizable with a good logo. Logaster will help you create a cool logo quickly and easily. All you need is a few minutes of your time and a little inspiration.
To make a restaurant profitable, you need to consider everything: from the interior to the menu design. The name plays an important role in the process of creating a business. It should attract the attention of guests and make them want to visit the establishment.
How to create an attractive name? How to come up with a restaurant name in accordance with the cuisine and concept? Read about naming rules right now!
How to come up with a restaurant name: basic requirements
To develop a name, you can contact marketers. Professional help will be expensive, but you will receive ready-made options that will suit your basic needs.
To independently develop the concept of an establishment, come up with a restaurant name and menu, use these tips:
- Use simple words, which are easy to remember, write and pronounce.
- Analyze which associative series, which evokes the title. Unpleasant associations will alienate potential visitors. A complete lack of associations will not bring profit.
- Try to convey the main message through the title idea, restaurant concept. You can rely on the style of the interior, the nationality of the cuisine, and the location of the establishment.
- Remember about euphony. A pleasant-to-hear name is easy to remember and evokes positive emotions
- Be original. Check the names you choose for uniqueness.
How to name a restaurant beautifully and where to get inspiration
How can you name a restaurant based on its menu or cuisine? Can't figure it out? Look for examples of the world's best restaurateurs. This will help you broaden your horizons and give you an interesting idea.
How to name a restaurant serving European cuisine: what to look for
European cuisine is a fairly broad concept. As a rule, the menu includes continental breakfasts, italian pizzas and pasta, German strudels, and french desserts. Therefore, it will not be possible to rely on the features of the kitchen. You need to determine how your establishment differs from its competitors.
Most modern restaurateurs prefer to call their restaurant in English. This will help expand your target audience. For example, "Grand family", "Real Food Restaurant".
How to name an Italian restaurant: examples from the birthplace of pizza
To come up with a name for an Italian-style restaurant, first decide on the format of the establishment. Exist Various types Italian restaurants: hostaria, osteria, taverna, trattoria, enoteca.
If you don't know what to name the restaurant Italian cuisine try to combine the designation of the type of establishment with the name of the city, an Italian surname, or a literary character. For example, a premium restaurant, stylized as a country house, can be called "Taverna Rivoli"(Rivoli is a small Italian city in the province of Turin).
One of the famous establishments in Italy - "Osteria francescana". Osteria - wine restaurant with light snacks, francescana translates as "Franciscan". Similar example - "Enoteca Pinchiorri".
What to call a French restaurant with Parisian elegance
In France there is no problem with the name. Often it is enough to combine the word “restaurant” with the owner’s last name. It’s impossible to name a French restaurant in Moscow using this principle. Another option is to use the restaurateur's name in the French manner. For example, "Restaurant d'Hélène".
When choosing a name for an establishment, consider its positioning. Option for a family establishment with a menu for children "Le petit prince". a place with a wide range of drinks "Aquarius"(translated as “Aquarius”) If you are positioning a restaurant with a wide range of wine, a suitable name is "Château du vin".
How to name a Russian restaurant and attract attention
To attractively name a restaurant with national Russian cuisine, it is necessary to emphasize its belonging to Russian culture. Try to strengthen positive associations, because most of the visitors to national restaurants in Moscow are tourists.
Suitable names - “Russian Sun”, “Dr. Zhivago". Often the names of restaurants use the names of great Russian writers and poets - "Pushkin", "Chekhov".
To stand out among competitors and interest visitors, use Russian words that have no analogues in the West. For example, “Vatrushka”, “Izba”.
How to name a Russian restaurant and interest tourists? Write the name on the translit - "Zabava", "Ded Mazay".
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Attract visitors by reflecting the menu range in the name. Don't know what to call a meat restaurant? The answer lies on the surface - “Meat&Vine”, “Hunter’s Prey”, “Lots of Meat”.
Experiment with names. Try to convey the features of the kitchen, atmosphere, style, emotions that you want to see in your guests. Write down all the options, make associative chains, cut off everything banal and too complex.
A creative approach to choosing names for restaurants and cafes can be called one of the features of St. Petersburg. This trend does not bypass even completely inconspicuous food outlets. For example, recently a fan of Timati even decided to rename his shawarma kiosk Black Star Shawerma. In general, choosing the names of famous personalities as the names of St. Petersburg catering establishments is already an established tradition, which was even noted last year by Moscow advertiser Igor Saifullin. He then noted on Facebook that in St. Petersburg they often play with some well-known names, combining them with the names of dishes, and the end result is Wong Kar Wine, “Jack and Chan” and “Buterbrodsky”. The author of the post even invited his subscribers to think about other similar names, and then “Vermicelli Obama”, “Brad ObshchePit”, “Vinaigreta Garbo”, “Grigory SamoLeps”, “Friedrich Schnitzel” and “Warry Porter” were born. Such a stock of creative ideas could be useful to restaurateurs, especially given the fact that these types of names seem to be very successful to marketers.
“The use of film images and the names of actors works well for positioning. For example, the names Wong Car Wine or “Jack and Chan” correspond to the cuisine of the establishments and attract the appropriate audience. Sharing the interests of the consumer at the naming level helps him identify the establishment as adequate to his taste and intellectual preferences. You can quickly be remembered and give guests a feeling of meeting their needs,” explains the appearance of such names, art director of the advertising group “” Konstantin Ishmukhamedov.
Hits and misses
Over the past few years, St. Petersburg has experienced a real boom in the emergence of establishments with very unusual names, including “Pedro and Gomez visiting Larisa”, “”, “Buterbrodsky”, “”, “Larisuvannu want”. Konstantin Ishmukhamedov considers the last establishment an example of successful naming.
“What is remembered, of course, is not the name itself, but the impression it creates. And the emotions it evokes. The audience of this establishment is characterized by moderate taste preferences. They remember the funny name, and everything turns out well for restaurateurs,” he says.
In honor of Lenin and the backpack
Marketers express the opinion that the name of an establishment does not have too much influence on its subsequent success. Nevertheless, you should be more careful with creativity, giving up obviously unpleasant associations.
“The name, of course, can attract attention, but the name alone will not get you far. Although some may scare them off. For example, the same “Fatty Bass” - I think that it scares off some part of the audience, since the associative series is not very pleasant , because few people want to be a fat bass,” says Victoria Kulibanova.
She also notes that it makes sense to give preference to names that are easy to pronounce, make sure that the name is attractive to the audience for which it is intended, and also, to one degree or another, reflects the concept of the establishment.
"The right cultural associations help to successfully compete with similar establishments of the same price level and menu category. For example, BURO ("Bureau") loses to BURGER LAB ("Burger Lab") in identity. BURO is too abstract for a street kitchen, and BURGER LAB includes in the name a concept that can be read effortlessly. In the end, BURO is saved by word of mouth and the location of the establishment, but if they were on the same street, BURGER LAB would take 50% of their audience," Konstantin Ishmukhamedov also notes.
However, restaurateurs themselves do not always follow the rules, but rely on their own preferences and likes.
“With “Mishka” we had a lot going on, there’s a talking husky named Mishka on the Internet, but in fact our second co-founder’s backpack was just called “Mishka”, and we looked at how it was written and it seemed cool. It’s emotional and a cozy word then described everything we wanted to do. As for the “Society of Clean Plates” - this is Bonch-Bruevich’s story about Lenin, but we didn’t mean that, and few people read this Soviet association. We just liked the phrase, it it doesn’t mean that the plates are washed well, but that everyone finishes their food,” says Alexander Berkovsky.
Creative for the tax office
It is interesting that St. Petersburg restaurateurs show ingenuity and do not neglect even the issue of the name of legal entities. Thus, the St. Petersburg Union bar is officially called Sredniy Klass LLC, and the restaurants of the St. Petersburg chain are listed according to documents as Stallone LLC and Schwarznegger LLC. Clients of the Clean Plate Society restaurant and the Mishka bar receive checks with the inscriptions "Kitties" LLC and "Unicorns" LLC.
“The name of a legal entity is something that has nothing to do with marketing, except perhaps with “marketing” aimed at the tax authorities. It just shows our attitude to life, it seems to us that we are doing something fun and enjoyable. By the way, sometimes it doesn’t matter they react to this, in the same tax office, in the inspection authorities. At least they notice and, perhaps, it influences people a little, like the handwriting of a student who wrote an essay," explains the appearance in the constituent documents of "Kotikov" and "Unicorns" Alexander Berkovsky.
If you are faced with the task of coming up with a name for a cafe, then a short excursion into the history of this establishment will not hurt you.
The name comes from the French word cafe, initially only coffee was offered, hot chocolate, tea, cakes and others confectionery. They were prepared here and local cheap products were used to the maximum to keep prices low and so that the owners of the establishment always had a profit.
The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poetry, and writers read their novels aloud.
These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.
The atmosphere was free, there were arguments, sometimes even duels arose, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.
There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located in front of the establishment. These days, a prestigious literary prize for young authors is awarded here. It is also popular among tourists and lovers of authentic French onion soup.
There is a wide variety of these establishments: cafe-bar, cafe-snack bar, grill cafe, ice cream parlor, coffee shop, internet cafe. 
Many entrepreneurs use a cafe franchise of the appropriate profile in their activities, which greatly reduces business risk. But in this case, the name of the establishment is regulated by the clauses of the franchise agreement.
Contingent of visitors at the cafe various types differs in composition and age, as do the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.
The cuisine also varies. Therefore, when deciding what to call a cafe, you can start from the category of clients, the style and location of the premises, or from specialty dishes.
In Europe, they really like to name cafes by their location - “At the high-rise”, “On the bridge”, “At the fountain”, so that they are easier to remember.
If your signature dessert is called “Romance”, “Tango” or “Bolero”, then you can make it the name of the enterprise. 
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When the majority of clients are students, then it would be quite appropriate to choose the following titles: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.
If an art cafe opens, then something artistic will suit it: “Vernisage”, “Maestro”, “Pastoral”, “Caprice”, “Avant-garde”, “Autograph”, “Modern”, “Beau monde”, “Photograph” , “Salvador”, “Majestic”, “Pearl”, “Muse”, “Elegy”. The beautiful name of the cafe is always liked by people of art, aesthetes and patrons of the arts.
Regardless of the style, the name for the cafe is selected in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve its popularity, create a superior image, reduce advertising costs and attract more customers. For example, “Aquatorium”, “Crown”, “Temptation”, “Coffeeman”.
Sometimes you can use fashionable slang for the name, that is, simplified, well-known words, since slang is very popular among young people and after a couple of decades smoothly flows into colloquial speech. This is justified when a youth cafe or a cafe for teenagers opens.
Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), diskach (disco), umatovo (excellent).
The name of the cafe should in no case cause discomfort to customers. 
For example, a cafe-bar, designed for working guys at an automobile plant who come after their shift to sit with beer and pasties, cannot in any way be called “Blue Ball”, “Fashionable Outfit” or “Siren”. You will simply lose these clients, real men.
However, there are owners who do not think for a long time about what to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, domino, continent, panorama, containers, ultraviolet.
This approach also has a right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.
Copyright "All-Russian Business Club"
When creating your own business, choosing an original business name is often considered almost the last item on the list of tasks. Of course, the most beautiful name of a cafe cannot compensate for shortcomings in organizing work and developing methods for attracting customers. But if you choose it correctly, you can avoid many problems and improve the effectiveness of your advertising campaign and promotion of your services.
Criteria for choosing a name for a cafe
One of the easiest and most profitable options is opening your own cafe. Such an establishment Catering and recreation in some aspects is similar to a restaurant, but has a limited range, can operate in different formats, for example, self-service, confectionery, coffee shop, etc. In addition, opening it requires less investment, lower requirements for the level of service are put forward. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, town), you need to take into account the basic criteria:
- Do not evoke ambiguous associations or unpleasant emotions.
- Easy to remember and pronounce, be sonorous.
- Harmonize with interior design, form of customer service, level of service.
- It is desirable that the name reflects the concept of the establishment.
These parameters are also relevant when selecting . To quickly choose a beautiful name for your cafe, you can use the following approaches:
- use a foreign word with suitable semantics depending on the format of the establishment or a Russian word, one syllable of which is converted into Latin transcription;
- display the name of the concept, format of the establishment, interior, service features, assortment;
- creation of neologisms - words or phrases that can combine Russian and foreign bases;
- choosing an easy to pronounce, short name without a heavy semantic load;
- playing on words that mean opposite concepts;
- play on words.
When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words with strong emotionality (Happiness, Dream, Without Cares). You should very carefully choose names that are tied to historical figures (cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art(At the Pokrovsk Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hachiko, Turandot), geographical locations, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the establishment, so that original name It didn’t seem too pretentious and didn’t clash with the atmosphere of the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Berezka - in our opinion, the semantic combination of a word denoting an Alpine rural house and the already boring name Berezka is not a very good solution. Other examples: Old House, Soprano, Revolution, Olive Beach, Moo-Moo, The Cat and the Cook, Iskra). And, of course, you shouldn’t choose banal, boring names: Troika, Berezka, Barberry, Marzipan, Youth.
Advice: when choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not taken by competitors or patented. You can view the list of operating establishments on specialized portals.
Examples of cafe names
The name of the cafe should become a brand for its owners and visitors, be easy to remember and evoke positive emotions and associations. Typically, this task is entrusted to professionals in the field of naming, but if you want to choose an original name, you can do it yourself. We present the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):
Advice: If you don’t succeed in opening your own fast food establishment, you shouldn’t despair, there are still many interesting and easily implemented ideas. For example, creating a business for procurement and sale herbal tea, making handmade soap, growing mushrooms (reaches $500-1000 per 1 kg).
When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the establishment or be positively perceived by visitors (Seven Cockroaches bistro, Hannibal, LosVegas cafe, You Ate Woohoo? diner, Clockwork Eggs). You should not opt for double-digit options or those that may cause ambiguous understanding: the Paradise Hell cafe, Herase Japanese pub, Children of the Grill. When creating a neologism for a name, you also need not to overdo it (Night Watch, BuchenNaus, Drunken traffic cop, Deep Throat, cafe HZ - stands for “good establishment”, but causes ambiguous associations).
