The name of a family cafe is an example. How to name a restaurant

If you decide to open a cafe, then, in addition to choosing an excellent coffee machine, interior style and original recipes for desserts and drinks, choosing a name remains an important step. You need to choose a name that can interest even a casual passerby so much that he wants to visit your establishment.

As a rule, a cafe is a place where a cozy atmosphere reigns, where people like to meet for a cup of coffee or lunch. This feature must be taken into account when choosing a name: beat the word “coffee” itself as a drink or a coffee house as an institution. Come up with an original name that will convey the mood and atmosphere.
The main rules to consider when choosing a beautiful name for a cafe: it should be short and memorable, evoke positive emotions, be associated with the type of your activity, and also work for a specific audience (for example, it can be a children's cafe, lounge, roadside, cafe store, etc.).

Do you have some interesting naming ideas in your head? In order not to repeat or pick up more ideas, look at the name of existing establishments in your industry. Think it over well and choose the best option.

Examples of cafe names and logos

Keywords in this industry:

coffee, latte, espresso, cup, tea, caffeine, grains, barista, breakfast, lunch, desserts, drinks, aroma, comfort, friendly, family, original, creative, house.

How to create a logo for a cafe?

Make your establishment more attractive and recognizable with a good logo. Logaster will help you create a cool logo quickly and easily. All you need is a few minutes of your time and some inspiration.

A creative approach to choosing names for restaurants and cafes can be called one of the features of St. Petersburg. This trend does not bypass even the most inconspicuous food outlets. For example, recently a fan of Timati even decided to rename his shawarma kiosk to Black Star Shawerma. In general, choosing the names of famous personalities as the names of St. Petersburg catering establishments is already an ingrained tradition, which was even noted by Moscow advertiser Igor Saifullin last year. He then noted on Facebook that in St. Petersburg they often beat up some well-known names, combining them with the names of dishes, and as a result, Wong Kar Wine, Jack and Chan and Sandwich are obtained. The author of the post even invited his subscribers to think about other similar names, and then Vermicelli Obama, Delusional Food, Vinaigrette Garbo, Grigory SamoLeps, Friedrich Schnitzel and Warry Porter were born. Such a pool of creative ideas could be useful to restaurateurs, especially considering that such names seem to marketers to be very successful.

"The use of film images, playing on the names of actors works well for positioning. For example, the names Wong Car Wine or "Jack and Chan" correspond to the cuisine of the establishments and attract the appropriate audience. Separation of consumer interests at the naming level helps him identify the establishment as adequate to his taste and intellectual preferences. You can quickly be remembered and make guests feel that they meet their needs, "- explains the appearance of such names, the art director of the advertising group" Konstantin Ishmukhamedov.

Good luck and misses

Over the past few years, St. Petersburg has experienced a real boom in the emergence of establishments with very unusual names, including "Pedro and Gomez visiting Larisa", "", "Sandwich", "", "Larisuvannuhochu". Konstantin Ishmukhamedov considers the last institution an example of successful naming.

“Of course, it’s not the name itself that is remembered, but the impression that it creates. And the emotions that it evokes. The audience at this institution is characterized by moderate taste preferences. They remember the funny name, and everything works out well for restaurateurs,” he says.

In honor of Lenin and a backpack

Marketers are of the opinion that the name of the institution does not affect its subsequent success too much. Nevertheless, you should be more careful with creativity, refusing obviously unpleasant associations.

“The name, of course, can attract attention, but you won’t go far with one name. Although some may scare away. For example, the same “Girobas” - I think that it scares away some part of the audience, since the associative series is not very pleasant , because few people want to be fat," says Victoria Kulibanova.

She also notes that it makes sense to give preference to easy-to-pronounce names, to make sure that the name is attractive to the audience for which it is intended, and also to some extent reflect the concept of the institution.

"The right cultural associations help to successfully compete with similar establishments of the same price level and menu category. For example, BURO ("Bureau") loses BURGER LAB ("Burger Lab") in identity. BURO is too abstract for street food, and BURGER LAB includes in the name a concept that is read without effort. As a result, BURO is saved by word of mouth and the location of the institution, but if they were on the same street, then BURGER LAB would select 50% of their audience," Konstantin Ishmukhamedov also notes.

However, the restaurateurs themselves do not always follow the rules, but rely on their own preferences and sympathies.

"We've got a lot going on with 'Mishka', there's a talking husky named Mishka on the internet, but it's actually just a backpack our second co-founder called 'Mishka' and we looked at the way it was written and it seemed cool. It's emotional and a cozy word then described everything we wanted to do. As for the "Society of Clean Plates" - this is Bonch-Bruevich's story about Lenin, but we did not mean this, and few people read this Soviet association. We just liked the phrase, it it means not that the plates are washed well, but that everyone eats up,” says Alexander Berkovsky.

Creative for tax

It is interesting that St. Petersburg restaurateurs show ingenuity and do not even neglect the issue of the name of legal entities. Thus, the St. Petersburg Union bar officially bears the name Sredny Klass LLC, and the restaurants of the St. Petersburg network are listed as Stallone LLC and Schwarzenegger LLC according to the documents. Customers of the restaurant "Society of Clean Plates" and the bar "Mishka" receive checks with the inscriptions LLC "Kotiki" and LLC "Unicorns".

"The name of a legal entity is a thing that has nothing to do with marketing, except perhaps with "marketing" aimed at tax. It just shows our attitude to life, it seems to us that we are doing something fun and enjoyable. By the way, sometimes it doesn't matter they react to this, in the same tax, in the auditing authorities. At least they notice and a little bit, maybe it affects people, like the handwriting of a student who wrote an essay, "explains the appearance in the constituent documents of" Kotikov "and "Unicorns" Alexander Berkovsky.

When creating your own business, the choice of an original name for a business is often put almost the last item on the list of tasks. Of course, the most beautiful name of the cafe will not be able to compensate for flaws in the organization of work, the development of methods for attracting customers. But if you choose it correctly, you will be able to avoid many problems and improve the effectiveness of the advertising campaign, promoting your services.

Café name selection criteria

One of the easiest and most profitable options is to open your own cafe. In some respects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment, can work in different formats, for example, self-service, confectionery, coffee shops, etc. In addition, it requires less investment to open, lower requirements for the level service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, village), you need to consider the basic criteria:

Do not cause ambiguous associations, unpleasant emotions.
Easy to remember and pronounce, be sonorous.
Harmonize with interior design, customer service form, service level.
It is desirable that the name reflects the concept of the institution.

These parameters are also relevant when choosing. To quickly choose a beautiful name for your cafe, you can use the following approaches:

use a foreign word with suitable semantics depending on the format of the institution or a Russian word, one syllable of which should be made in Latin transcription;
display the name of the concept, format of the establishment, interior, service features, assortment;
the creation of neologisms - words or phrases, you can combine the Russian and foreign bases;
choosing an easy-to-pronounce, short name without a heavy semantic load;
playing around with words that mean opposite concepts;
play on words.

When choosing an original name for a cafe, it is better to avoid using personal names (Lydia, Anna) and words that have a strong emotionality (Happiness, Dream, No worries). You should be very careful when choosing names that are associated with historical figures (Cafe Stirlitz, Dovbush, Pasternak, Pushkin, Landrin), films or works of art (At the Pokrovsky Gate, Gentlemen of Fortune, The Cherry Orchard, Moby Dick, Hero of Our Time, Hatiko, Turandot) , geographic areas, city names (Toronto, Tibet, Tel Aviv, Windsor). It is advisable to do this only in case of 100% combination with the concept of the institution, so that the original name does not seem too pretentious and does not harmonize with the atmosphere in the cafe. It is also important to choose a name that is harmonious in meaning (for example, Chalet Beryozka - in our opinion, the semantic combination of the word for an alpine rural house and the already boring name Beryozka is not a very good solution. More examples: Old House, Soprano, Revolution, Olive Beach, Mu-Mu, Cat and cook, Spark). And, of course, you should not choose banal, boring names: Troika, Birch, Barberry, Marzipan, Yunost.

Advice: choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not occupied by competitors, not patented. You can view the list of existing institutions on specialized portals.

Cafe naming examples

The name of the cafe should become a brand for its owners, visitors, easy to remember and evoke positive emotions and associations. Usually, such a task is entrusted to professionals in the field of naming, but if you wish, you can choose the original name yourself. We give the following options for beautiful names for cafes (many positions are also suitable for fast food establishments):

Advice: if you can’t open your own fast food restaurant, you shouldn’t despair, there are many more interesting and easily implemented ideas. For example, the creation of a business for the preparation and sale of herbal tea, the manufacture of handmade soap, the cultivation of mushrooms (reaches $ 500-1000 per 1 kg).

When choosing a beautiful name for a cafe, it is important to feel the fine line that you should not cross, otherwise the name will not be in harmony with the institution, it will be positively perceived by visitors (bistro Seven cockroaches, Hannibal, Los Vegas cafe, diner You Uhu Eat?, Clockwork eggs). You should not opt for double-valued options or those that can cause ambiguous understanding: Paradise Hell cafe, Herase Japanese pub, Children of barbecue. When creating a neologism for the name, you also need not to overdo it (Night Dozhor, BuhenNaus, Drunken traffic cop, Deep throat, KhZ cafe - stands for “good institution”, but causes ambiguous associations).

If you are faced with the task of coming up with a name for a cafe, then a little digression into the history of this institution will not hurt you.

The name comes from the French word cafe, initially only coffee, hot chocolate, tea, cakes and other confectionery were offered. They were prepared on the spot and local cheap products were used to the maximum in order to keep prices low and so that the owners of the establishment always had a profit.

The first cafe appeared at the end of the 17th century in Venice, and then in Marseille and Paris. They were also local centers of cultural life, where political news and theatrical performances were discussed, poets recited poems, and writers read their novels aloud.

These were, in fact, the same fashionable salons of aristocrats, but anyone could come here, he did not need an invitation.

The atmosphere was free, there were disputes, sometimes there were even duels, but everyone could express their opinion. Because of this very freedom of communication, their wild popularity began in Europe, especially in Paris.

There, on the corner of Boulevard Saint-Germain, the Café de Flore opened in 1887 and still exists today. The name for this cafe was given by the goddess Flora, the patroness of flowers, youth and the flowering of all things. Her statue was located opposite the establishment. Today, the prestigious literary prize for young authors is awarded here. It is also popular with tourists and lovers of real French onion soup.

There is a wide variety of these establishments: a cafe-bar, a cafe-snack, a grill cafe, an ice cream parlor, a coffee shop, an Internet cafe.

Many entrepreneurs use a cafe franchise of a corresponding profile in their activities, which greatly reduces entrepreneurial risk. But in this case, the name of the institution is regulated by the clauses of the franchise agreement.

The contingent of visitors at cafes of various types differs in composition and age, as well as the interiors of the premises: modern and retro, made in American, Italian, Japanese, Mexican styles.

The cuisine is also different. Therefore, when deciding what to call a cafe, you can start from the category of customers, the style and location of the room, or from specialties.

In Europe, they are very fond of calling cafes by their location - “At the skyscraper”, “On the bridge”, “At the fountain”, so that it is easier to remember them.

If your signature dessert is called "Romance", "Tango" or "Bolero", then it can be made the name of the enterprise.

To When most clients are students, it would be appropriate to choose the following names: “Resume”, “Portfolio”, “Illusion”, “Mood”, “Rendezvous”, “Wheel of Fortune”, “Oasis”, “Amigo”, “Android”.

If an art cafe opens, then something artistic will suit him: Vernissage, Maestro, Pastoral, Caprice, Vanguard, Autograph, Modern, Beau Monde, Photographer , "Salvador", "Majestic", "Pearl", "Muse", "Elegy". The beautiful name of the cafe is always liked by people of art, aesthetes and patrons.

Regardless of the style, the name for the cafe is chosen in such a way that it is understandable and absolutely clear to everyone, without any discrepancies. This will serve his popularity, create an excellent image, reduce advertising costs and attract more customers. For example, "Aquatoria", "Crown", "Temptation", "Coffee Man".

Sometimes you can use trendy slang for the name, that is, simplified well-known words, since the jargon is very popular among young people and in a couple of decades it smoothly flows into colloquial speech. This is justified when a youth or teenager cafe opens.

Here are some examples of slang: IMHO (IMHO - my humble opinion), freebie (free), avatar (picture), user (user), disk player (disco), umatovo (excellent).

The name of the cafe should in no case cause discomfort to customers.

For example, a cafe-bar designed for working guys from a car factory who come after a shift to sit with beer and pasties cannot be called "Blue Ball", "Fashion Outfit" or "Siren" in any way. You will simply lose these clients, real men.

However, there are owners who do not think for a long time about how to name the cafe. They use, relying only on their opinion, the words they like: agate, arabesque, blanche, hammock, glaze, dominoes, continent, panorama, container-bars, ultraviolet.

This approach also has the right to exist, since entrepreneurs risk only their own money and have the right to make any decisions.

Where to invest small amounts? One of the easiest and most profitable options is to open your own cafe. In some respects, such a catering and recreation establishment is similar to a restaurant, but has a limited assortment, can work in different formats, for example, self-service, confectionery, coffee shops, etc. In addition, it requires less investment to open, lower requirements for the level service. When choosing a name for a cafe (it doesn’t matter where it is located - in a big or small city, village), you need to consider the basic criteria:

Do not cause ambiguous associations, unpleasant emotions.
Easy to remember and pronounce, be sonorous.
Harmonize with interior design, customer service form, service level.
It is desirable that the name reflects the concept of the institution.

These parameters are also relevant when choosing a name for a clothing store. To quickly choose a beautiful name for your cafe, you can use the following approaches:

use a foreign word with suitable semantics depending on the format of the institution or a Russian word, one syllable of which should be made in Latin transcription;
display the name of the concept, format of the establishment, interior, service features, assortment;
the creation of neologisms - words or phrases, you can combine the Russian and foreign bases;
choosing an easy-to-pronounce, short name without a heavy semantic load;
playing around with words that mean opposite concepts;
play on words.

Advice: choosing a beautiful name for a cafe (including fast food), you need to make sure that it is not occupied by competitors, not patented. You can view the list of existing institutions on specialized portals.

Cafe naming examples

Click to enlarge

Advice: if you can’t open your own fast food restaurant, you shouldn’t despair, there are many more interesting and easily implemented ideas. For example, the creation of a mobile cafe on wheels, a business for the preparation and sale of herbal tea, the manufacture of handmade soap, the cultivation of mushrooms (the price of a truffle in Russia reaches $ 500-1000 per 1 kg).

Opening a cafe from scratch is not a very simple, but exciting process. When choosing a beautiful name for it, the owner should remember that it must be interesting, memorable, and different from other names. But it is also impossible to get too carried away with this process, because going to extremes, one cannot choose a good name. If necessary, you can always seek help from professionals in the field of naming.

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His wife and friend helped him raise his $20,000 start-up capital. He is the first businessman from mainland China to be featured on the cover of Forbes magazine. He is the richest person in China and the 18th richest person in the world. His fortune is estimated at 29.7 billion dollars. His name is Jack Ma and he is the founder of Alibaba.com and here are his 10 rules for success: